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Reinventing ourselves from the frontier

Real Sociedad, Mugaritz and AZTI team up to innovate in sports nutrition

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03/05/2022

  • The collaboration agreement has three main axes: education, the development of new food products and precision nutrition.
  • Mugaritz will collaborate to generate a culture around health as well as in the development of new products aimed at covering nutritional needs by providing a gastronomic perspective, to turn the moment of ingestion into a moment of pleasure.

Sports nutrition is one of the branches that is being renewed the most and is reaching similar levels of importance to training itself. Taking care of nutrition prevents injuries, favours muscle recovery and undoubtedly influences the improvement of performance.

With the aim of continuing to grow in this area, La Real has promoted a project together with Mugaritz, one of the leaders in gastronomic research and innovation, and AZTI, a technology centre involved in initiatives on personalised nutrition and the development of new products aimed at improving health, among others.

With this collaboration agreement, the Txuri Urdin club will take another step forward in sports nutrition, the importance of which was already vital until now. These are the three areas on which our professionals will work side by side with Mugaritz and AZTI:

  • Educational area: Generating a culture around health, healthy habits, with local, quality products. Workshops, talks and meetings will be held with football players and their families in grassroots football, with the possibility of extending the coverage to the different clubs in Gipuzkoa. La Real wants to be a benchmark in supporting the establishment of good eating habits and practices in its territory.
  • Innovation: Development of new food products (recipes, food and/or nutritional supplements) aimed at covering the nutritional needs of football players, and which, in addition, incorporate a gastronomic perspective, thus also seeking to satisfy the palate from a hedonistic point of view, turning the moment of ingestion into a moment of pleasure and enjoyment.
  • Precision nutrition: Development of individualised nutrition and supplementation plans for football players based on exhaustive analyses related to their general nutritional, hormonal, oxidative and cellular inflammation status.

This agreement will not only be applied in the professional field, both male and female, but will also be implemented in training football. Although this project has been in the works for months, a couple of weeks ago this collaboration was formalised at the Reale Arena.